Vision and Mission


Our Vision

To attain leadership in the domain of fashion and lifestyle in ladies ethnic wear and in the male shirting segment. Our philosophy is best conveyed through 3 key words - Excellence, Quality and Leadership - exceeding customer and stakeholder expectations.


Our Mission

SVSL aims to be a model company incorporating the best work ethics and corporate governance. We aim to be an ethical, transparent and responsible organisation. We are creating a participative, progressive and profitable enterprise for all our stakeholders encompassing quality lifestyle, appreciating capital, better environment and empowerment.


We strongly believe that creativity backed by a strong infrastructure is the backbone of success and that is why we have constantly invested in infrastructure development. We take pride in our vision of providing the best possible services to our esteemed clients. We do our best to abide by our mission to provide our customers with the highest quality of goods, on time and at the most competitive prices. Enhanced customer satisfaction through continuous improvement is our motto.


Fashion is diversity and the diversity of fashion is matched by the versatility of technology and infrastructure. The latest technology and infrastructure is the cutting edge of the business, providing quality enhancements and also aiding cost effectiveness. We aim at improving the levels of productivity and efficiency, quality control, faster product innovation, quick response to changes in consumer preferences and ability to move up in the value chain by building as well as reinforcing brand value.